I'M A WEST COAST VISUAL PROBLEM SOLVER AND THIS IS MY SONG
Hampi Hour: Responsive Web Design & Branding for Tourism Campaign
Hampi is a sacred and mystical city located in the Karnataka province of India. It has the UNESCO World Heritage Site stamp for its abundance of ruins of a forgotten empire, and the temples that are still active today. What makes Hampi unique compared to other historic sites in India is that it is situated amongst a valley of rivers and boulders, which makes for playing field for outdoor adventurers.
For a magical city such as Hampi, there is a great need to create a platform that attracts tourists for every detail that it has to offer. Currently, Hampi’s only web presence is an information website that is loaded with facts and directions but does not capture the essence of the site and its surroundings.
Tradesies is a platform similar to Craigslist where users post items of clothing that they no longer want. However, instead of earning money on sold items, the users’ payment is the form of credits. Credits are used on the platform only and are redeemed on other products posted for sale.
The target demographic is women between the ages of 19–35 who have a lot of excess clothing in their closet that would benefit from recycling items for newer ones.
The Tradesies interface integrates a modernity and elegance, white space with boldness; and sharp and soft tones. The general mood of the design is rejuvenating, satisfying, fun, casual, simple, and stylish
The UI design benefits the user experience of navigating seamlessly through the app by the use of bold iconography, dynamic fonts, and the prominence of posted images.
The logo design works especially well in the small format of a mobile app. The wordmark remains fashionable and graceful within the context of the overall UI and stands up greatly with the app’s iconography and colour palette.
Warrior Wolf Guide Services: responsive web design, iconography & UI/UX strategy
Warrior Wolf Guide Services is an outdoor skills training and life coaching service that targets the adventurous type, aged between 25 and 50. Our objective is to create a responsive website redesign that meets the goals that our client has presented to us: to increase sales/sign-ups of courses, increase web presence, and increase the clarity and message of his brand.
Bruce Wilson, the owner of Warrior Wolf, is different from his competitors as he offers life coaching as well an outdoor training with his philosophical approach to his teachings and outlook on life. It was important to emulate Bruce's mantra in the ideation of this project. Through extensive research and observance, the theme of the project was deemed "Skills training and investment in you".
REWIND is a mobile app that works as a streaming and sharing music service that offers the user the option to create mixtape cassettes and send as a gift. My determination was to create a new experience through music that connects people and to hold good memories of people in a tangible way.
My direction veered toward vintage 80s design, especially VHS and cassette covers. I found inspiration in the typography of these old platforms. I discovered that pairing a vintage style of font, like Harry, with Futura it would convey both modern and throwback. My colour choices also stemmed from these old cassette covers as well.
The logo design was based on the classic icon of “rewind”, paired with the modern “volume” symbol. Placed together, the icons showcased new and old. Placed on a timeline, the rewind icon faces the past and the volume icon faces the future.